In the ever-evolving world of e-commerce, new platforms are emerging that challenge traditional players like Shopify and Amazon. One platform is especially disrupting the space in 2025 — TikTok Shop. According to Google Trends, search interest in “TikTok Shop” has skyrocketed in recent months, even outpacing long-time contenders like “Shopify store” and “sell online” in the U.S. market. But here’s the catch — TikTok Shop is still not available in Canada, which leaves Canadian businesses watching from the sidelines for now.
So, what’s behind this surge? And should your business consider joining TikTok Shop if you’re in the U.S.? Let’s dive into the details and unpack what makes this platform so powerful — and what to expect if you’re in Canada.
What Is TikTok Shop?
TikTok Shop is TikTok’s in-app e-commerce feature that allows businesses and creators to sell products directly through videos, live streams, and profile shop tabs. Imagine combining the addictive nature of short-form video with the impulse power of one-click purchasing. That’s TikTok Shop in a nutshell — and it’s proving incredibly effective.
A 2021 TikTok Marketing Science Global Entertainment Study found that 3 in 4 U.S. users were likely to make a purchase while using TikTok. That’s an e-commerce conversion rate dream — and it’s only grown since then, especially with younger demographics like Gen Z and Gen Alpha leading the charge.
The platform supports direct checkout without ever leaving the app, blending entertainment and shopping into a seamless, mobile-first experience.
Where Is TikTok Shop Available in 2025?
As of 2025, TikTok Shop is officially available in:
United States, United Kingdom, Ireland, Spain, Germany, France, Italy, Mexico, Indonesia, Malaysia, Thailand, Vietnam, Singapore, The Philippines
Unfortunately, TikTok Shop is still not available in Canada. Canadian businesses hoping to join must wait for rollout or consider partnering with U.S.-based creators to test the waters.
How TikTok Shop Is Competing With Amazon and Shopify
Amazon and Shopify have long dominated the e-commerce world. But the growth in Google Trends shows TikTok Shop rapidly catching up. Consumers are gravitating toward platforms where they can discover and buy without friction — and TikTok’s short-form content model makes product discovery entertaining, not just transactional.
While Amazon relies on product searches and Shopify stores require marketing to drive traffic, TikTok flips the funnel: products find the users. That makes it an ideal platform for new brands or trend-driven products.
Daybe Commerce’s Quick Start Guide to TikTok Shop for U.S. Sellers
At Daybe Commerce, we’ve been working closely with brands exploring TikTok Shop, and our team has gathered valuable insights on how to launch and scale successfully — especially for U.S.-based businesses. Here’s a quick-start guide from our in-house experts.
4 Proven Ways to Sell on TikTok Shop:
Shoppable Videos
Create short, attention-grabbing videos that link directly to your products. Think of them as TikTok’s version of product demos — but way more engaging.
The Shop Tab
Showcase your product catalog right on your profile, giving followers easy access to browse and buy.
Affiliate Marketing with Creators
Partner with TikTok influencers who already have trust with your target audience. Pay commissions only when they make a sale.
Live Streaming Sales
Host real-time demos, answer questions, and offer time-sensitive deals to drive urgency and conversions.
Fulfilled by TikTok (FBT): Logistics Made Easy
Our experts often recommend Fulfilled by TikTok (FBT) for brands that want to stay focused on growth while letting TikTok handle the operational heavy lifting.
Here’s why FBT works:
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🏷️ Lower Shipping Costs – Up to 30% cheaper with 30 days of free storage.
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📦 Seller Protection – Orders fulfilled via FBT don’t affect your performance score.
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💸 Reimbursement for Issues – Lost or damaged items? TikTok has you covered.
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🚚 Better Experience for Buyers – Free 3-day delivery badges boost trust and conversions.
Whether you’re shipping a few SKUs or managing a full catalog, FBT helps streamline fulfillment so you can scale faster.
How to Set Up a TikTok Shop in the U.S.
You can register as:
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Individual Seller
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Sole Proprietorship
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Corporation/Partnership
Required Info Includes:
| Seller Type | Requirements |
|---|---|
| Individual | U.S. ID, Residential Address, SSN/ITIN |
| Sole Prop | Business Name & EIN, Representative Info, SSN/ITIN |
| Corporation | Business Name & EIN, UBO Info (if applicable), SSN/ITIN |
Setup typically takes less than 30 minutes, and you can be up and running with your first product listing shortly after approval.
What About Ads?
If you’re exploring TikTok Shop, pairing it with TikTok Ads is a no-brainer. Ads on TikTok don’t feel like ads — they blend naturally into content, making them highly effective for conversions. You can:
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Run In-Feed Ads that link directly to products.
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Use Spark Ads to boost organic creator content.
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Launch Live Ads to drive traffic during live shopping events.
A guideline for setting up your first TikTok Ad campaign would look like this:
- Define your objective (Traffic, Conversions, Sales).
- Target your audience using TikTok’s advanced filters.
- Create native-style, authentic content (avoid overly produced ads).
- Test creatives and optimize based on performance.
- Monitor metrics like CTR, CPV, ROAS inside TikTok Ads Manager.
What Canadian Businesses Can Do While Waiting for TikTok Shop
If you’re based in Canada, you might be feeling some FOMO right now — and understandably so. While TikTok Shop is live in the U.S. and several other countries, it’s not yet available in Canada as of 2025. But that doesn’t mean you’re out of the game.
Here are a few smart ways Canadian brands can still take advantage of the TikTok ecosystem:
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Partner with U.S.-based Creators
Use TikTok’s affiliate marketing features to team up with influencers across the border. Let them showcase your products and drive conversions for you. -
Build a TikTok Presence Early
Focus on growing your organic following now. By the time TikTok Shop launches in Canada, your brand will already have loyal fans and built-in demand. -
Run TikTok Ads Linked to Shopify or Amazon
While in-app checkout isn’t available in Canada, TikTok Ads can still drive targeted traffic to your Shopify store, Amazon listings, or custom landing pages.
In short, now’s the time to lay the groundwork — so when TikTok Shop does arrive in Canada, you’re ready to hit the ground running.
Final Thoughts
TikTok Shop isn’t just a trend — it’s reshaping how consumers discover and buy products online. For U.S. businesses, it offers a powerful, cost-effective new sales channel that blends content, community, and commerce. And while Canadian sellers have to wait their turn, now is the perfect time to build your brand presence on TikTok, partner with creators, and prepare for what’s next.
If you’re feeling excited but unsure where to start — that’s where we come in.
At Daybe Commerce, we specialize in helping brands grow through SEO, paid ads, influencer partnerships, and full-funnel digital strategy. Whether you’re launching your TikTok Shop, scaling your Shopify store, or navigating multichannel e-commerce with Amazon and Google Ads, our team can help you build a data-backed roadmap to growth.
Let’s turn scrolls into sales.
👉 Get in touch for a free consultation and see how we can take your digital presence to the next level.